中图分类法:	F272.5 版次：
著者:	Hahn, Eugene D.
题名:	Bayesian methods for management and business : [ pragmatic solutions for real problems /] / ,
载体形态:	xvii, 365 pages : illustrations ; 25 cm
内容提要:	"Features the use of Bayesian statistics to gain insights from empirical dataFeaturing an accessible approach, Bayesian Methods for Management and Business: Pragmatic Solutions for Real Problems demonstrates how Bayesian statistics can help to provide insights into important issues facing business and management. The book draws on multidisciplinary applications and examples and utilizes the freely available software WinBUGS and R to illustrate the integration of Bayesian statistics within data-rich environments. Computational issues are discussed and integrated with coverage of linear models, sensitivity analysis, Markov Chain Monte Carlo (MCMC), and model comparison. In addition, more advanced models including hierarchal models, generalized linear models, and latent variable models are presented to further bridge the theory and application in real-world usage. Bayesian Methods for Management and Business: Pragmatic Solutions for Real Problems alsofeatures: Numerous real-world examples drawn from multiple management disciplines such as strategy, international business, accounting, and information systems An incremental skill-building presentation based on analyzing data sets with widely-applicable models of increasing complexi