|
中图分类法:
|
G206 版次： |
|
著者:
|
Davis, Aeron, |
|
题名:
|
Promotional cultures : [ the rise and spread of advertising, public relations, marketing and branding /] / , |
|
载体形态:
|
xi, 247 pages ; 24 cm |
|
内容提要:
|
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. |
|
主题词:
|
Communication and culture. |
|
主题词:
|
Communication and culture |
|
主题词:
|
Mass media and culture. |
|
主题词:
|
Advertising Social aspects. |
|
主题词:
|
Public relations. |
|
主题词:
|
Marketing Social aspects. |
|
索书号:
|
1 |