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科图分类法:
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F713.55 版次： |
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中图分类法:
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F713.55 版次： |
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著者:
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Trevisan, Enrico. |
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题名:
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The irrational consumer : [ applying behavioural economics to your business strategy /] / , |
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出版发行:
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出版地： Farnham, Surrey : 出版社： Gower, 出版日期： c2013. |
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载体形态:
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viii, 141 p. : ill. ; 24 cm. |
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内容提要:
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Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world. |
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主题词:
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Consumer behavior. |
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主题词:
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Economics Psychological aspects. |
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索书号:
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1 |