|
语种:
|
eng |
|
中图分类法:
|
F713.50 版次： |
|
著者:
|
Shimp, Terence A. |
|
题名:
|
Advertising, promotion and other aspects of integrated marketing communications = [ 整合营销传播 : 广告、促销与拓展 /] / , |
|
其它题名:
|
整合营销传播 : |
|
版次:
|
第7版. |
|
出版发行:
|
出版地： 北京 : 出版社： Peking University Press, 出版日期： 2006. |
|
载体形态:
|
xx, 629 p. : ill. (some col.) ; 25 cm. |
|
附注:
|
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003. |
|
主题词:
|
Communication in marketing. |
|
主题词:
|
Sales promotion. |
|
主题词:
|
Advertising. |
|
主题词:
|
Direct marketing. |
|
主要责任者:
|
Shimp, Terence A. |